Benefits of being Multilingual Essay

In today’s society, being one step ahead can account for a lot. In the modern day world, people of all cultures are constantly intercepting in one way or another, whether it be at work, in stores, or in their own neighborhoods. How could you live so close to someone and not being able to communicate with them? It’s nearly impossible. This reason, exactly, especially considering America’s diversity, is why being multilingual is pushed and praised so heavily across the world. Many of today’s youth look at being multilingual as a ‘scary’ thing, but why? It is scary because we fear the unknown. It is a problem that, multi-linguists is not common in urban American because the youth is ignorant to all its benefits. According to research done by ATLA, depending on your language background, you can become fluent in another language in as little as three months, or it may take you years. Every person is different, and the time it takes to learn a new language is based upon how much time you can devote to studying, your natural ability to learn languages, and your ultimate goal in learning the language. It is important to learn the language of others because of emigration. It is common to live just next door to someone not of your same decent or someone with the same culture background as yours. Being that this is so, you must know how to speak with them, if not just for courteous purposes. As well as if you work with someone, you might be placed in situations that would require you to partner up with someone of a different native tongue than yours, and if you cannot successfully converse then you will not perform so well, which could ultimately result in problems on your job. Also, when in school, you may be faced with a certain subject that catches your interest but the content may be published in a foreign language. Knowing another language could grant you access to materials you may have never had the opportunity to learn from. For more secretive people, if you make friends with someone who speaks another language as yourself, then you could hold a private conversation in a room full of people, and just because they aren’t fluent and you are, it would be like having your own private, or secret language. Aspects of money come to play as well when discussing benefits of multi-linguistics. If you can speak more than one language, especially one not common to your local area, then you are more at an advantage to someone who is only unilingual. Jobs are more likely to hire you over someone who can only speak English because of the scarcity of multilingual laborers. The traveling thing will also come into play, everyone secretly dreams to travel the world one day and visit all the lands of the unknown, and if you could break the language barrier, then your travels would be, probably, safer, more enjoyable, and more of a learning experience. As you can see, there are more than an infinite amount of reasons why we should explore other languages from around the world, and not only the common ones, but those that are less popular. Though learning a second language is both time consuming and requires tons of dedication, the benefits that you can reap are more than a reward.

Andrew Wakefield and the Mmr Autism Fraud

ANDREW WAKEFIELD AND THE MMR AUTISM FRAUD In February 1998, Dr. Andrew Wakefield, a British gastroenterologist, published a research paper in which he linked autism and bowel disease to the measles, mumps, and rubella (MMR) vaccine – creating a public health crisis in England and raising questions about vaccine safety in North America. Additional studies have since shown that the data presented was fraudulent, and after ten years of controversy and investigation, Dr. Wakefield was discredited, his licence revoked and his research discarded.The damage, however, had been done – vaccination rates in the industrialized world are down to such an extent that it has brought back diseases that have not been seen for decades. The article in the British medical journal The Lancet claimed that the three-in-one measles, mumps and rubella vaccine (MMR) was causing inflammatory bowel syndrome and brain damage in children. The five-page paper, which was backed by a press conference, p rovoked substantial media interest. Dr.Wakefield reported on twelve cases of children with what he called â€Å"regressive autism†, who had been admitted to the Royal Free Hospital in Hampstead (London) between July 1996 and February 1997, all within 14 days of receiving the MMR vaccine. These previously healthy children, the study claimed, suddenly lost basic language and communication skills. Wakefield theorized that the three vaccines, given together, can alter a child’s immune system, allowing the measles virus in the vaccine to infiltrate the intestines; certain proteins, escaping from the intestines, could then reach and harm neurons in the brain. It's a moral issue for me,† he announced at the 1998 press conference, where he advocated breaking up the triple MMR vaccine into single measles, mumps and rubella shots, to be given at yearly intervals. â€Å"I can't support the continued use of these three vaccines, given in combination,† he said, â€Å" until this issue has been resolved. † As the doctor campaigned, vaccination rates in the UK and Ireland dropped sharply. Wakefield supporters even involved Prime Minister Tony Blair by suggesting that his youngest son was not vaccinated with MMR.Although at the time, Mr. Blair refused to discuss the issue for privacy reasons, he did say that, â€Å"For the record, Cherie and I both entirely support the advice, as we have consistently said. It is not true that we believe the MMR vaccine to be dangerous or believe that it is better to have separate injections, or believe that it is linked to autism. On the contrary, the vaccine, which is used throughout the world, helps prevent the spread of diseases that can, if contracted, cause very serious damage to children. It was later confirmed that Leo Blair had been inoculated. In November 2000, Wakefield appeared on CBS’ 60 Minutes, linking the â€Å"epidemic of autism† to the MMR vaccine. This set off a spiral of theor ies that all vaccines are suspect: either due to their content, or because children receive too many of them at the same time. The US movement attracted celebrities such as actress Jenny McCarthy, who blamed MMR for her own son’s autism. â€Å"In 1983 the shot schedule was ten. That's when autism was one in 10,000. Now there's 36, and autism is one in 150,† she argued. All arrows point to one direction. † Although the number of children diagnosed with autism has increased dramatically over the last twenty years, it is difficult to say if this is due to improved diagnostic practices or an actual increased prevalence of the disease. Several major studies, however, have ruled out a link with vaccines: †¢The October 2004 edition of Vaccine published a meta review that looked at 120 studies to assess potential side effects of the MMR vaccine. The authors concluded that a connection between MMR and autism is â€Å"unlikely†. A 2005 study compared autism rat es in Japan before and after 1993, when the triple MMR vaccine was broken into three separate vaccines that are administered at different times. It was found that autism is still on the rise. †¢In October 2005, the Cochrance Library published a review of 31 scientific studies, none of which found a link between MMR and either autism or bowel disease. Similarly, a 2007 review of independent studies performed after Wakefield’s publication in the Lancet demonstrated overwhelming evidence against the hypothesis of associating MMR with autism.In addition to the overwhelming scientific evidence contradicting Wakefield’s claims, British journalist Brian Deer discovered that in fact, the research had been funded to create evidence against the MMR vaccine. Wakefield had concealed, misreported and changed information about the children in his study. It turned out that two years before embarking on his â€Å"research†, he had been hired by a lawyer who planned to make big money from several class action lawsuits against companies manufacturing the triple MMR vaccine. â€Å"I have mentioned to you before hat the prime objective is to produce unassailable evidence in court so as to convince a court that these vaccines are dangerous,† the lawyer reminded the doctor in a confidential letter, six months before the Lancet report. The Sunday Times investigation also discovered that in June 1997, Wakefield had filed for a patent on a single measles vaccine – for the success of which he needed to discredit the triple MMR. After the fraud came to light in February 2004, the Lancet retracted the conclusion section of the report (they would eventually retract the whole article in 2010).From July 2007 to May 2010, the General Medical Council conducted the longest ever professional misconduct hearing. Eventually, they revoked Dr. Wakefield’s medical licence, citing medical, scientific and ethical misconduct. So why do parents still believ e in Wakefield’s hypothesis? Probably because anecdotes are more satisfying than scientific methodology, and the media are very good at telling the bad story and very bad at telling the real story. In the UK and Ireland, fueled by sensationalist media coverage, MMR uptake levels between 1998 and 2008 dropped from 92 percent to 73 percent. 5 percent vaccine uptake levels are required for herd immunity (i. e. , the point when diseases cannot spread in a population). In 2008, measles was declared endemic again in the UK. There were a total of 1,348 cases that year, up 36 per cent from the previous year and up a staggering 2,400 per cent from 1998, when there were just 56 cases. In 2006 a 13-year-old boy became the first person to die of measles in Britain since 1992, with a second child dying in 2008. In the United States, the herd immunity is crumbling as states make it easier for parents to opt out of the vaccinations that are usually required to enroll in school.A study publi shed in the journal Pediatrics (2010) by researchers from the University of Michigan showed that 12 percent of parents have refused at least one recommended vaccine for their children. As a result, diseases such as whooping cough and measles are making a comeback. In 2010, 9,500 cases of whooping cough were reported in California, the most in 65 years. Ten patients died, all of them infants too young to be vaccinated. And even though measles was declared eliminated in the US in 2000, 2011 saw the highest number of measles cases in 15 years. None of these cases resulted in death, but one out of three people had to be hospitalized.This then is Andrew Wakefield’s legacy – an elaborate hoax for financial gain that has set back the medical clock 100 years for millions of children whose parents refuse to accept overwhelming and sound scientific evidence and would rather expose them to the very real dangers of infectious disease. Another casualty, ironically, is autism itself . Significant time, energy and financial resources were wasted that could have been spent on research and developing new treatments. Mr. Wakefield has taken up residence in an affluent suburb of Austin, Texas. Although not allowed to practice medicine, he still lectures to an adoring audience. To our community, Andrew Wakefield is Nelson Mandela and Jesus Christ rolled up into one,† according to J. B. Handley of Generation Rescue. The WHO estimates that 380 people die of measles every day. ? SOURCES: Ahmed, Kamal. â€Å"Blair Baby ‘Has Had' MMR Jab. † The Guardian 23 December 2001. Asaithambi, Rathi. â€Å"Time to Get Tough on Vaccine Refusal. † Baltimore Sun 11 April 2012. Chivers, Tom. â€Å"MMR – Autism Scare: So, Farewell Then, Dr Andrew Wakefield. † The Telegraph 24 May 2010. Deer, Brian. â€Å"MMR: The Truth behind the Crisis. † The Sunday Times 14 November 2004. Deer, Brian. Revealed: MMR Research Scandal. † The Sunday Time s 22 February 2004. DeStefano, F. â€Å"Vaccines and Autism: Evidence Does Not Support a Causal Association. † Clinical Pharmacology & Therapeutics December 2007: 756-759. Dominus, Susan. â€Å"The Crash and Burn of an Autism Guru. † The New York Times 20 April 2011. Freeper, Berlin. â€Å"The Autism Vaccine Hoax. † The Wall Street Journal 8 January 2011. Mascarelli, Amanda. â€Å"Vaccine Opt-Outs Causing Breaks in ‘Herd Immunity'. † Los Angeles Times 5 August 2011. Sifferlin, Alexandria. â€Å"Measles: 2011 Was the Worst in the U. S. in 15 Years. † Time 19 April 2012.

Causes of American Divorce Essay Example for Free

Causes of American Divorce Essay For the last decade, the issue of American divorce has increased dramatically. A significant change in economical, psychological and emotional mind set could be the explanation of why so many American are ending their relationship in divorce. Issues such as, not having enough financial stability, lack of communication and lack of commitment, in other words infidelity, could provide an explanation to society of why divorce has increased throughout the years. The first cause of divorce may be because of not having enough financial stability from one of the spouses or both. The quote, â€Å"Money is the root of all evil,† may be true, especially when it comes to American marriages. Although, instead, the quote should say â€Å"Money is the root to all reasons marriages fail.† Money may not be the only reason it fails but could be one of the reasons. An example of this could be, if a spouse is paying for necessity based things, such as, bills and food and the other spends too much on things that are useless, this could become a problem, especially when children are involved. Most married couples tend to forget that when they say their marriage vows, there is an important line that pertains to money and that is, â€Å"Til debt do us part.† Relationships sometimes begin and the spouse may not know the financial difficulties one may be having. This could cause a problem when the couples try to buy a house or a car. Frustration could come upon them and eventually end the marriage due to the arguments. However, financial problems might n ot be the only cause of divorce. The second cause of American marriages ending in divorce could be, lack of communication. Most couples tend to stay fairly busy with work or college and don’t get a large amount of time to talk about issues one may be facing with the other, for fear that an argument may happen. However, not talking about the issues could become a problem. For example, the spouse may do something the other doesn’t like and if it keeps happening, the petty problem could cause an outrage to spark and since they were unable to solve the problem before because of lack of communication it could lead to the marriage possibly failing. The quote, â€Å"Love is communication, so the bottom line is; a lack of communication is a lack of love,† could be true for most marriages because not talking could cause separation between the spouses. The third cause of American divorce could be lack of commitment or infidelity. Infidelity is the act of unfaithfulness to a person. This could be the number one cause of marriage failure. For example, a spouse may not be into the sexual arousal game as the other spouse is. This could then lead to the spouse engaging in sexual activity with someone other than the person they married to. Sexual desire is not the only form of infidelity. Lust may be consider as adultery as well. A spouse may begin to have fantasies of being with someone else or an intense desire of love toward a person. To conclude, the three possible reasons American marriages fail could be because of financial issues, lack of communication and lack of commitment or infidelity. The numbers are becoming dramatically alarming. To stop this problem from happening marriages should build their relationship on a strong foundation and beware of rushing into things before talking about. Communication should be an important matter in any relationship. Causes of American Divorce. (2017, Feb 08).

King's Assignment # 4 Essay Example | Topics and Well Written Essays - 500 words

King's Assignment # 4 - Essay Example A good citizen should feel a sense of security and satisfaction because of patrol. Non-criminal services should also be provided. Traffic control and serving as a means of finding solutions for community problems also contribute to the goals. The police patrol operation is considered to be proactive rather than reactive, the difference being that the police should be able to identify risks and formulate contingency plans rather than taking action after the risk has occurred. For this, awareness of what, how and by whom something happens in an assigned zone is required. The advanced technologies like wireless radio have made the patrol operations to be reactive. It is also important that the attention and response required out of the police in different situations are different. Some do not require immediate attention while in some cases the response times are critical. To address this issue, the DPR – Differential Police Response is used. This helped in cost reduction and performance improvement. The Kansas City Preventive Patrol Experiment has found out that random patrols do not have any effect on the crime rates or the citizen satisfaction. As a result, the police have changed their tactics to classifying regions as ‘hot spots’ of crime. These areas can be identifies using analysis of recorded data from previous cases. This achieved the goal of making patrols proactive. The investigation part involves the detective work. The automated finger print identification system and DNA are major breakthroughs that help the police detectives in successfully identifying the culprit. The police detective may work in intelligence data gathering or as an undercover. Police behaviors may be analyzed from different perspectives. Psychological, sociological and organizational perspectives come under universalistic perspective. Particularistic perspective includes the human nature, the individual view about various formalities and so

Historical religon art Essay Example | Topics and Well Written Essays - 750 words

Historical religon art - Essay Example This paper therefore provides an understanding on how faith, worship and theological ideas are represented through the mediums of art and religious architecture. In recent times, faith evangelism has been transformed into music. This is whereby individuals use music to propagate their faith to other individuals. For example, people produce music with biblical messages to break the monotony of written literature. In this regard, individuals are able to understand the message in a humane approach. Conversely, faith representation through art is restrained to representation of superior beings thanks to the sin of blasphemy. The Catholic Church, for example, has come under criticism over the representation of Jesus on the cross in their churches raising the question of idolatry. This therefore puts limitations to the way in which faithful worship. In a Christian view, one of the Ten Commandments abhors individuals from making any graven image that depicts God. This is mind, it is essential that art does not step on the ideological and perceptions of doctrines in the church. Nevertheless, use of art to propagate various faiths is critical. This is because most people across the world prefer art to written literature (Short 45). Although as earlier stated, art should be limited to the tenets of church’s regulations. Faith and theological ideas are presented through songs and dances that are forms of art. This is through church performances whereby use biblical verses to come up with sweet music. Moreover, other forms of art include drawings either in books on the streets. The drawings serve as recipes for the proliferation of the gospel. For instance, individuals use drawings to pass a message about the life and times of Jesus. This provides a historical approach to the gospel. Drawings kill the monotony of listening in a church congregation. Moreover, drawings as forms of visual arts are applied across the streets thus are reach-effective implying

Case Study Example | Topics and Well Written Essays - 2000 words

Case Study Example What decisions does the firm face with continued growth? The company has to decide on how to expand the business but not to operate in their sub sites. The challenge in proceeding with this decision is the fact that finding new sand gravel sites in the new areas is hard because they are Scarce. The Company’s director Frank Wardlaw has found two sites at Celadon owned by the local council. However, they are leasing only one site hence the company has to decide which site to take. The first site, Bardon Farm, has sand and it is promising because of the development of Washington new town and also because in South Shields, the number of housing is increasing and therefore the market for sand is high. Cleadon Hill produces gravel and the positive side of this site is that it has a ready market where Tyneside Company can secure a four year contract with motorway contractors. The firm therefore has to decide which site to take. What are the risks associated with expansion in particul ar the operational risks John Hepple might, however, been justified by being against the expansion because of the operational risks that come with it. The one major risk is that the company might end up in debt thereby losing its property due to borrowing so as to finance the expansion. John Hepple, being the main shareholder, is against having new shareholders and hence that option of getting finances is out. The other operational risk is that the company has a lot of competitors whom it should keep in touch with to avoid being left behind. This will not be easy as the firm will be concentrating with expansion. Expansion also comes with a lot of work and everyone is working towards proving that they made the right decision (Sease & John, 1994). This may lead to the employees having a lot of pressure and their morale may be compromised. They may feel overworked and the firm may not be able to motivate them in the short run because all their finances will have been exhausted in the e xpansion. The firm also faces the risk of making losses if they are not able to attract new customers. The company however can deal with the risks by ensuring that the money they borrow will be paid within a certain period and still leave them profits. The board of directors has selected a committee that will establish the feasible project so as to expand it. The committee which consists of employees gives them an opportunity to choose what they feel they are capable of achieving and therefore doing away with the risk of losing employees due to pressure. The firm should do enough research to know what their new customers expect. This way they will have new customers and also be ahead of their competitors. Analyze the cash flow presentation. Identify any potential problems with the identification of the cash inflows and outflows The company has come up with a cash flow that shows how money will move in and out enabling them to know the rate of return of the project. The cash flow sho ws movement of cash operations that is the sales; there are also the cash flows from financing. The difference between the cash inflows and outflows gives the net cash flow. The Tyneside firm may have potential problems in identification of cash inflows and cash outflows. This problem arises when purchasing items with cash which is an inflow unlike when purchasing i Case Study Example | Topics and Well Written Essays - 750 words - 3 Case Study Example Some former Hooters waitresses have filed a class action lawsuit, alleging that the ambience that is deliberately created in â€Å"Hooters† restaurants exposes them to sexual harassment. The issue here is to decide what would be the right things for Hooters to do, and why? â€Å"Hooters† positions itself as a restaurant for the sporty and fun loving types and deliberately employs attractive waitresses to create an even livelier ambience. But this chain never serves hard liquor and behaves as a responsible corporate citizen by donating liberally to local and national charities and national and international sports events. It even donates substantially to Holy Family Lutheran Church. But it also hires and invites gorgeous women like Playboy Playmates if it feels that might increase its turnover. One must first ascertain what moral rights the aggrieved parties to a dispute have and then decide on a course of action that best honours those rights. Human beings have a fundamental moral right to choose what they would like to do with their lives and they cannot be manipulated to suit objectives of other persons. Further, every human being has a right to the truth and must have free access to information that might substantially affect the choices that have been done. In addition, every human being has a right to what has been agreed upon as a contract and also not to be harmed or injured. The other touchstone of judging whether or not an action is ethical or moral is to evaluate the extent to which such action fosters common good of the society. By common good it is meant certain social policies, systems, institutions and environments that are equally to everyone’s advantage. The other equally important criteria that any advice must fulfil in order to be considered as an ethically and morally sound advice is whether such an advice encourages action that would strengthen and spread moral virtues in a society. A judge

The Improving Economy of Middle East Essay Example | Topics and Well Written Essays - 2000 words

The Improving Economy of Middle East - Essay Example Publications of the web and science database indicate the standard economic growth of Middle East to be almost faster than that of the world by four times (specifically Turkey and Iran). His name is XX. His area of interest in global studies is the economics and how regional integration affects it. Over the years, we have witnessed the adverse effects of a nation that is divided. States that work in collaboration with others benefit from a broad base of knowledge as well as subsidized trade duties. They also enjoy the benefit of foreign aid and trade from the other states with whom they are partnering with. It also promotes a peaceful co-existence among the nations that are integrated. Most of all, they advance their economies of scale and advice one another on the best ways to make their individual state economies to grow. Of particular interest to this member is the economic growth pattern of the Middle East over the years. He believes though the economy was quite influential sometime back, it experienced some setbacks and stumbled a little. Besides the issue of national and economic integration, his argument is that a states organization of its political economy is very key if the state is to realize sustainable economic growth (Alan & John). This member by the name YY believes a state’s economy is dependent on a number of factors. He is particularly interested in studying the demographic trends of states in order to unveil the linkages between demographic change, food, water, urban life, and regional economic integration and the state’s economy. In demographics, he focuses on the literacy levels of the natives, income per capita, population growth rates, and employment opportunities among others. These issues he argues that, are of prime importance as they are directly linked to the economy of the state.

EU Law and Legal Contract Essay Example | Topics and Well Written Essays - 2500 words

EU Law and Legal Contract - Essay Example For member states of the EU, it is no longer the case that only national government can make laws within their territories. Britain joined the EU in 1973 when it was still European Economic Community (EEC). So until 1972 UK had complete parliamentary sovereignty" but as the UK's application to join the EU was accepted, Parliament passed the European Communities Act. This Act transferred some control over creation of laws to EU institutions. Primary sources of EU law are treaties. Treaties are agreements signed by the Heads of State of all the member states of the EU. They set out all the main principles and goals of the EU. So far as our law is concerned all treaties signed by our head of government become part of English law automatically. This is a result of the European Communities Act 1972. There are four main treaties of the European Union. The Treaty of Rome 1957 was when the EEC was created and trade barriers and custom duties were abolished. The Maastricht Treaty 1993 was when the EC became the EU and everybody holding a passport from one of the member states of the EU became a citizen of the EU. It also meant that that the European Parliament gained more powers. The Amsterdam Treaty 197 which meant there were more powers for the European Parliament and immigration laws were to be common between states, human rights provisions were also established. The Treaty of Nice 2001 meant that changes in the qualified majority voting system were agreed, a necessary preparation for a big increase in the number of member states. The idea that groups of countries will develop at different paces within the EU was agreed also. Citizens of the UK are entitled to rely on the rights in the Treaty of Rome and other treaties, even though those rights may not have been specifically enacted in English law. This is shown by the case of Macarthy's Ltd v Smith (1980). In this case Wendy Smith's employers paid her less than her male colleagues for exactly the same job. As the two people were not employed at the same time by the employer there was no breach of English domestic law. However, Wendy Smith was able to claim that the company which employed her was in breach of Article 119 of the Treaty of Rome over equal pay for men and women and this claim was confirmed by the European Court of Justice. Secondary sources of EU law are regulations, directives and decisions. What these different types of law have in common is that they are all laws aimed at putting the general principles set out in the treaties into practice. Unlike treaties, however, they do not require the signature of Heads of State. They are proposed by the Council of Ministers and the European Parliament. Directives are the main way in which harmonisation of laws within member states is reached. They are statements outlining the kind of national laws that member states are required to pass in order to meet the requirements of treaties. Directives are issued under Article 249 of the Treaty of Rome. Directives are more specific than treaties, which contain general principles. They direct member states to pass laws which meet certain criteria, though they lever it to

Marketing in Tourism Essay Example | Topics and Well Written Essays - 3000 words

Marketing in Tourism - Essay Example This is combined with renowned Indian hospitality, music, dance and attractive costuming (KTDC, 2009). This combination of natural and man made attractions led to the terming of the place as â€Å"God’s Own Country† by the Kerala Tourism Development Corporation [KTDC]. This was a strong selling point (KTDC, 2009). However, despite the fact that there was a great increase in the number of visitors to the region; from 5 million in 1999 to 8 million in 2008; there has been a marked decrease in foreign tourist arrivals. This decreased ranged between 19% to 22% in different parts of Kerala (Tourism in Kerala. 2009). One of the primary indicators of this reduction is the number of foreign tourists recorded to have visited the country in an assortment of years ranging from 2002 to 2009. There was a steady rise in the number of foreign tourists between 2002 to 2008. However, this saw a steep nosedive in 2009 as tabulated below (Tourism in Kerala. 2009). Another of the primary indicators of this reduction is the drop in foreign currency injection into the area. International Tourists are a major source of foreign currency for the region. The drop in international tourists also saw a sharp drop in foreign currency as seen from the tabulated results in Figure 1 below. It is obvious from the foregoing that the concerns of the Kerala Tourism Development Corporation [KTDC] are well founded. Considering that this came at time when they had injected millions of dollars into tourism development activities, the drop in arrivals caught them off guard and negated most of the good work they had put in. Evidence of this promotion exercise abounds in the KTDC website (Tourism in Kerala. 2009). There is however more than meets the eye in the interplay of factors that caused this sudden reduction in visitors to the region. Though some of the factors may be quite obvious, taking into account that

Cultural acceptance Essay Example | Topics and Well Written Essays - 750 words

Cultural acceptance - Essay Example The dish is a blend of the American tradition and the Chinese heritage. This made her celebrate her mixed culture, despite her white complexion. She describes her identity, as ‘My very existence is a mark of progress and a symbol of my country’. Cultural diversity appreciation creates a sense of pride and personal belonging. Cultural diversity in America as presented by Fong in her article presents different pros and cons. The demise of Fong’s grandmother is a reminder of the cultural appreciation that the family embraced especially through the ‘Thanksgiving dish’. The dish was so special in integrating the American tradition and the Chinese heritage, Fong and her cousins always enjoyed the dish and the meal was a true source of their heritage, she describes it as ‘the feast she prepared was always much larger’. The Thanksgiving acted as a reminder of the grandmother’s eleven grandchildren who would gather for the feast. The thanksgiving feast reminded Fong of the grandmother’s delicacy and not other common American traditional beliefs and practices. Fong’s description of her mixed racial affiliation depicts her belonging. She describes herself, as ‘I’m half Asian, half Anglo and completely American’. Despite the earlier discrimin ation against cultural affiliations, the picture has continued to change. The current crop of people has come to a point of celebrating cultural diversity and has been viewed positively especially, because of what the young generation has been able to learn in school. The government could rarely provide for people of mixed cultures but now the picture appears different. Fong could always indicate that she was Asian despite her mixed affiliations. Full embrace of Chinese culture is something that never came to happen for Fong. The fact that her grandmother never taught her father the Cantonese language, ate using

Caffeine - Ginkgo Essay Example for Free

Caffeine Ginkgo Essay There are only a few good things about energy drinks, but there are still good things, however. B Vitamins, Ginseng, Ginkgo Biloba, Carnitine and Antioxidants are all good ingredients that an energy drink contains. But, like anything, they’re only good in small amounts. Vitamins and Minerals are good for us. B Vitamin is supposed to wake up our bodies and kickstart them, which is why energy drinks put these type of vitamins in them. Ginseng is an herb that is known to increase energy levels, and alleviate stress. Ginseng is created naturally by the body, so it’s okay to have. But the levels of supplementation and energy drinks dont match up well when you drink energy drinks on a regular basis. Another good ingredient is Ginkgo Biloba. Along with Ginseng, this is another emerging herb. It is said to help your memory, concentration, and blood circulation. This also is made for the regulating of stress levels, which means its something that is made for and okay for your body to consume. Energy drinks also contain Carnitine and Antioxidants, which are actually very good things for your body. Carnitine speeds up your metabolism. So, by drinking one a week, you can gradually increase your metabolism and lose weight in a somewhat-healthy manner. Antioxidants are in most vitamins. They kill the free radicals in your body and can recover from the damage they can sometimes leave. But their are much better ways of getting antioxidants than drinking energy drinks. Although energy drinks have some good qualities, they are, overall, extremely bad for you. Their common ingredients are B Vitamins, Antioxidants, Ginseng, Gingko Biloba, Carnitine, Taurine, Inositol, and Guarana Seed. As I said before, the first four ingredients (B Vitamins, Antioxidants, Ginseng, and Gingko Biloba) are good. But, the bad ingredients are bad enough that they completely cancel out the good things. Energy drinks are a secretly bad combination of soft drink and psuedo-nutritional supplement. But one of the main concerns with the use of the herbs in these drinks is their source. The manufacturers of these drinks aren’t required by law to say whether or not the herbs they use have been sprayed with toxic pesticides, irradiated, or watered with contaminated water supplies. So there is no telling what other toxins are contained in these drinks, or whether or not these herbs will have a negative effect on the body. The caffeine in these drinks is dangerous enough on its own. Caffeine is addictive, and it acts as both a stimulant and a diuretic. The stimulant in it can cause anxiety attacks, heart palpitations, and insomnia. When people drink it in large or regular quantities, caffeine can also make you jittery or irritable. The diuretic in caffeine causes your kidneys to remove extra fluid from your body. They have also found that, if you consume energy drinks while sweating, the effects can be dangerous, maybe causing you to become severely dehydrated quickly. Alcohol and caffeine dehydrate our bodies enough when taken separately. But many younger people have started mixing energy drinks with alcohol because it makes them feel alert and energetic, even when they’re drunk. I have never, nor will I ever, try an energy drink. I think all people should avoid drinking them as much as possible. They decrease our bodies internal water supply and natural detoxification processes. And medical professionals don’t know the long-term effects of consuming these drinks. What we do know, though, is that they do nothing to provide our bodies with any necessary nutrients or fluids, and they can cause heart attacks and elevated blood pressure. http://www. globalhealingcenter. com/natural-health/the-health-dangers-of-energy-drinks/ http://www. globalhealingcenter. com/natural-health/dangers-of-taurine/ http://planetprose. com/1660/are-energy-drinks-bad-for-you/ http://ezinearticles. com/? Energy-DrinksAre-Energy-Drinks-Good-For-You? id=1990557 http://www. whyev. com/energy-drinks. html.

The strategic planning of Marks and Spencer

The strategic planning of Marks and Spencer Marks and spencer started from small stalls becomes one of the uks leading retailers with over 15 million people visiting every year. It is giving to its customers great value clothing, high quality, stylish products as well as outstanding quality of food from different authenticated suppliers. The whole of the report revolves around the strategic planning of well renowned company marks and spencer, it will explore the external environment, its existing business plan, major factors affecting it and the strategic option is also given in this report through which it can overcome the predicted barriers. Companies overview Marks and spencer is come to existence in 1894 by the partnership of Michael with Tom Spencer. They employ over 65000 people, running 450 stores and also flourishing international business. In 2007 Marks Spencer (MS) was the UKs largest clothing retailer with a market share of 11.1%. Food sales accounted for 49.8% of its UK business and had a market share of 4.3%. The groups international business accounted for 7.1% of turnover and had grown to 219 franchise stores in 34 territories worldwide as well as 8 wholly-owned stores in Hong Kong and 13 in the Republic of Ireland. During 2007, it opened 36 new stores including the groups largest ever franchise store in Dubai at 52,000 sq ft. and also opened its first store in Taiwan under a joint venture with President Chain Store Corporation. Strategic management provides overall direction to the enterprise so Johnson and Scholes define strategy as follows: Strategy is the direction and scope of an organization over the long-term: which achieves advantage for the organization through its configuration of resources within a challenging environment, to meet the needs of markets and to fulfill stakeholder expectations.   PEST Analysis Pest analysis is concerned with the environmental influences on a business. The acronym stands for the political, economic, social and technological issues that could affect the strategic development of a business. Political European Committee decision to permit free flow of trade among themselves and other countries under foreign trade regulations makes companies to import their products over time easier than before. MS competitors took advantage of its higher cost structure and bit off some its market share. Economic MS competitors are specialised in niche markets and consumers focus which make them to provide a much better consumers satisfaction. They prefer to import their products from abroad for cost savings, this fact puts MS in a cost disadvantage for a perceived higher quality. Social Consumers concept in the marketplace has changed; they do not sense British products as of high quality. There is a shift in demand for more fashionable clothing. Moreover the price sensitivity of the majority of the consumers has increased leaving MS in a less competitive position. Technological Media played major role of communicating new fashions to the customers. This knowledge can be communicated to the designers and producers, so a manufacturer in Thailand or China can be aware of the current fashion trends in UK. Technology theses days are even more quickly copied than before. Moreover due to the transportation speed a shipment of stock from a country in far Asia will only take a few days instead of a preview time period of over a month. Environmental (Ecological) Selling products produced by suppliers has a much greater affect on the environment on how these products are used and disposed by consumers. Retailers use a huge range of raw materials to produce their goods. Because of this, it is critical to manage the use of these materials sensitively and pay proper regard to how they affect natural habitats and bio-diversity. Legal Offering customers high standards of quality product are essential to meet their requirements. MS are known for delivering world class quality products. Porter 5 Forces Analysis The five force models is basically industry specific within which the firm exists and operates. The rationale behind this model is that industry profitability is not determined by the product quality, nor it embodies high or low technology. It is determined by the structure of the industry. M. Porter, Competitive Advantage of Nations, Macmillan, 1990 Porter explains that there are five forces that determine industry attractiveness and long-run industry profitability. Threat of new entrants New entrants to an industry can raise the level of competition, thereby reducing its attractiveness. The threat of new entrants largely depends on the barriers to entry. High entry barriers exist in some industries whereas other industries are very easy to enter. The most common form of entry barriers are usually the scale and the investment required to enter an industry as an efficient competitor. In consumer product industry this dimension of competition is well prominent. All the existing domestic companies are well set up, reputed, organized and stable manufacturers in the industry and have their own distinct places in the market. A potential entrant may find it uneconomical to take on existing occupants and if it does the gain of market share at the cost of large capital investment besides powerful retaliation of existing manufactures. It may take years (at-least 5 6 years) for an entrant to build reputation for product quality no matter how large its initial advertising campai gn is. Threat of substitutes The presence of substitute products can lower industry attractiveness and profitability because they limit price levels. The threat of substitute products depends on: Buyers willingness to substitute the relative price and performance of substitutes the costs of switching to substitutes The product category Marks and Spencer has is subjected to great threat as different other companies of UK like Primark deals with the same kind of products. Bargaining power of suppliers Suppliers are the businesses that supply materials other products into the industry. The cost of items bought from suppliers (e.g. Raw materials, components) can have a significant impact on a companys profitability. If suppliers have high bargaining power over a company, then in theory the companys industry is less attractive. The bargaining power of suppliers will be high when: There are many buyers and few dominant suppliers there are undifferentiated, highly valued products suppliers threaten to integrate forward into the industry. Bargaining power of buyers Buyers are the people who create demand in an industry. The bargaining power of buyers is greater when there are few dominant buyers and many sellers in the industry products are standardized buyers threaten to integrate backward into the industry suppliers do not threaten to integrate forward into the buyers industry. At the same time Pull strategy is followed as bottom up approach where end users pull the preferred product. Intensity of rivalry The intensity of rivalry between competitors in an industry will depend on: The structure of competition for example, rivalry is more intense where there are many small or equally sized competitors; rivalry is less when an industry has a clear market leader The structure of industry costs for example, industries with high fixed costs encourage competitors to fill unused capacity by price cutting. Degree of differentiation industries where products are commodities have greater rivalry; industries where competitors can differentiate their products have less rivalry. Switching costs rivalry is reduced where buyers have high switching costs i.e. there is a significant cost associated with the decision to buy a product from an alternative supplier Strategic objectives. Swot Analysis SWOT analysis is an important tool for auditing the overall strategic position of a business and its environment. Once key strategic issues have been identified, they feed into business objectives, particularly marketing objectives. SWOT analysis can be used in conjunction with other tools for audit and analysis, such as PEST analysis and Porters Five-Forces analysis. SWOT ANALYSIS OF MARKS AND SPENCERS Strengths Marks and Spencer is a powerful brand. It has a reputation for value for money, convenience and a wide range of products all in one store. M S has grown substantially over recent years, and has experienced global expansion. The company has a core competence involving its use of information technology to support its international logistics system. For example, it can see how individual products are performing country-wide, store-by-store at a glance. IT also supports M S efficient procurement. A focused strategy is in place for human resource management and development. People are key to M S business and it invests time and money in training people, and retaining a developing them. Weaknesses M S is the Worlds largest retailer and control of its empire, despite its IT advantages, could leave it weak in some areas due to the huge span of control. Since M S sell products across many sectors (such as clothing, food, or stationary), it may not have the flexibility of some of its more focused competitors. The company is global, but has a presence in relatively few countries Worldwide. Opportunities To take over, merge with, or form strategic alliances with other global retailers, focusing on specific markets such as Europe or the Greater China Region. The stores are currently only trade in a relatively small number of countries. Therefore there are tremendous opportunities for future business in expanding consumer markets, such as China and India. New locations and store types offer M S opportunities to exploit market development. They diversified from large super centers, to local and mall-based sites. Opportunities exist for M S to continue with its current strategy of large, super centers. Threats Being number one means that you are the target of competition, locally and globally. à ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ã‚ ¢ Being a global retailer means that you are exposed to political problems in the countries that you operate in. à ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ã‚ ¢ The cost of producing many consumer products tends to have fallen because of lower manufacturing costs. Manufacturing cost has fallen due to outsourcing to low-cost regions of the World. This has lead to price competition, resulting in price deflation in some ranges. Intense price competition is a threat. Stakeholders Expectation Stakeholders Expectation are those without which our strategic analysis will remain incomplete is about the expectation of stake holders. Stakeholders are those individuals or groups who depend on the organisation to fulfil their own goals and on whom the organisation depends. Share holders expectation includes, Corporate governance chain, Formal requirements and boundaries within which strategy is developed, Organisational stakeholders, Other groups (internal and external) which have expectations and potential influence The expectation of the stake holders of M S conflicts between, Short-term profitability versus growth, Family control versus professional managers, Financial independence versus share/loan funding, Public share ownership demands openness and accountability, Cost efficiency may mean job losses, Mass markets may compromise quality, Mass public service provision versus specialist services Generic models for strategic plan According to Porter, Marks and Spencer is followed by a strategic generic model and the main categories are: Cost leadership Diffferenciation Focus Marks and Spencer is a fascinating case of a company that has lost its strategic focus. Its story illustrates how even the strongest of businesses cannot afford to take their eyes off the competition.   MS lost its way as the UKs leading retailer in the late nineties. Its profits, which had peaked at over 1bn [pounds sterling]. fell by hall as consumers rejected its clothing. In response to competitive pressure from new and existing players, MS made major changes to its strategy in 1998-2000. These included decisions to more away from its St. Michael brand  and to accept credit cards.   By 2004 the company was lacing a huge number of issues, including problems with service standards, dated store formats and the alienation of its traditional customer base. MSs stock was falling sharply. The share price, which had been as high as 650p in 1997, had declined to 270p.   By this time, Rose had unveiled his recovery strategy: selling MS Money: buying the Per Una brand: refunding around 2.5bn [pounds sterling] to shareholders: closing the new Lifestores concept and some Simply Food stores: improving products and services: and broadening MSs appeal and customer base.   Green stated that his offer was final, which meant he would not increase it again for six months unless another bidder appeared. The shareholders decided to back Rose. Green withdrew his offer and the share price fell back to 340p, which was 60p (or a total of 1.3bn [pounds sterling]) less than Greens final offer.  He faced following challenges while doing this right. Increase sales and market share without losing margins. (Rose has been  coy  about this, putting the emphasis on cost savings.)   Cut costs without undermining quality or service. In 2004 MS planned around 300m [pounds sterling] of cost savings, but clearly a proportion of these in 2005-06 would be needed to cut prices to competitive levels.   The recent history of MS highlights the need to manage shareholder value and deliver quickly, especially during turnarounds. In this situation, Rose might find the strategic option grid helpful.   This grid has been used by number of major companies, including Tesco and Diageo, to develop strategies. The options for MS include:   Incremental  strategy This would not really improve MSs long-term competitive advantage and it would be a high-risk approach, because the business would become even more exposed.   Float off food This would make shareholders better off, since the business is probably  undervalued. It would not be inherently hard to do this.   Close more stores This would focus the company on its key outlets, but it might damage the brand and decrease customer loyalty in the process.   Rationalise  the product For example stop selling mens shoes. This would declutter the business and provide an opportunity for growth.   Increase franchise space This would allow in other products, which would create more interest.   Strategy of Marks and Spencer to Improve Performance Marks Spencer plans to spend  £200 million over the next five years on going green strategy as the battle to become the most environmentally friendly retailer steps up. The high street giant, which launches its strategy with an advertising campaign in March, has set some challenging targets, including a pledge to stop sending all waste to landfill and to reduce CO2 emissions by 80 per cent. However, the aspirations will be closely scrutinised by non-governmental organisations, which will want to see if MS will be able to maintain its commitment to them in future years as the deadline to meet its targets near. Stuart Rose, the chief executive, said that he hoped that the cost of the programme would be offset by increased sales. Last year the retailer launched a Behind the Label campaign, which highlighted Marks Spencers environmental and ethical business practices and was one of the retailers most successful advertising schemes. Mr Rose said: We think this is the right thing to do because our customers, employees and, increasingly, shareholders are asking us to. We believe those people will embrace a responsible business. MS has worked on the project for six months, taking advice from Jonathon Porritt, the former director of Friends of the Earth, who said: This plan raises the bar for everyone else not just retailers but businesses in every sector. MSs detailed 100-point plan covers climate change, waste, raw materials, fair trade and healthy living. Elements also include reducing the amount of food imported and labelling those goods flown in, opening a model green factory and four stores and using 50 per cent bio-diesel in its lorry fleet. The retailer also wants to reduce packaging by 25 per cent and to use recycled plastic bottles to make polyester for use in clothing and home furnishings. Rosemary Byrde, global Fairtrade policy adviser at Oxfam, said: Marks Spencer is to be applauded for leading the way. We look forward to seeing the difference this will make and to other major retailers following suit in the near future. Robert Napier, chief executive of WWF-UK, the conservation organisation, said: Such bold aspirations as outlined by Marks Spencer can only help to drive other supermarkets and the retail sector towards supplying products in a way that protects our planet and sustains the natural resources we depend upon. The first change that MS shoppers will notice is a range of fair trade cotton T-shirts. About 20 million garments will be produced over the next 12 months, accounting for about a third of the worlds supply of fair trade cotton. Retailers fought to seize the green agenda throughout last year as environmental and fair trade issues had become increasingly important to shoppers and regulators. Marks and Spencers Mission, Vision, Values and Objectives Marks and Spencers corporate objectives are incorporated in its mission statement. This outlines what the business is and what it should be. Mission statements set out in writing what the firm wants to achieve and often include information on the values of the business. MS outlines its core business as clothing and Food. Its financial objectives is to deliver shareholder value in terms of increase returns, but also in terms of increase sales and market share in retailing. It beliefs and values are outlined as Our customers continue to see Marks Spencer as the place to shop for special food, produced to exacting standards. MS also sees its workforce as an important part of its plan and also considers modernising its stores as a key corporate objective. Vision: The standard against which all others are measured Mission: Making aspirational quality accessible to all Values: Quality, value, service, innovation and trust MS also outlines its corporate social responsibility in its mission statement and considers the needs of other stakeholders too. We have a strong tradition of corporate social responsibility (CSR) but we want to make sure CSR is integrated into our operations at every level Finally, MS also outlines its strategic intent (vision) in its corporate objectives. MS wants to continue its differentiation strategy by delivering freshness, quality and innovation. Strategic Implementation This process involves distribution of resources (financial, personnel, time, and technology support). The next step involves assigning tasks or responsibilities to specific individuals or groups to make the environment clean and it needs to disseminated into the company effectively and efficiently, monitoring the progress and results. Careful assessment of the process, controlling for variances and making the required adjustments form vital components of this process. Strategy Evaluation As the term suggests, this process includes evaluation of the efficacy of the organizational strategy implemented. Therefore, successful strategic management must include clearly defined objectives, careful assessment of both the internal and external situation to formulate the strategy, implementing the strategy and making the required adjustments as and when required. The company must possess a clear vision of its long term plans or a clear business vision. This also includes assessing the financial and strategic objectives. Financial objectives involve measures such as sales targets and earnings growth. Strategic objectives are related to the firms business position, and may include measures such as market share and reputation. (quickmba, 2007). The Environmental scan includes the following elements: Internal analysis of the firm, Analysis of the firms industry (task environment) and External macro environment (PEST  analysis). After deriving and inferring the information from the environmental scan the company should be able to carefully identify and address its weaknesses and external threats and evaluate its strengths. A competitive edge in the market in the market can be based on cost or differentiation.   The stage of implementation essentially involves distribution and organization of the companys resources and staff motivation to achieve the set objectives or goals. Evaluation and control includes monitoring the strategy and fine-tuning it as required. CONCLUSION After mid 1990s MS began to experience internal problems such as information flow breakdown and together with the fact that top management was concerned with international expansion MS was drifted away from its core values such as consumer care and customer satisfaction. MS failed to recognise that consumers were becoming wiser and its competitions much stronger. Most of consumers consider MS to be old fashioned company, this image has to be changed to be in line with the market demand and regain its lost customers to other competitors. Based on the analyses, the author feels that MS requires to be focus on its strategic plan therefore, in formulate a strategy envirmental analysis is required, which will be analysed through pestle, the current situation of Marks and Spencer is also captured then a strategic plan is constructed to overcome the barriers, then it is implemented and evaluated to ensure long-term success. Business must try and use as many tools as possible in order to come out with the best strategy for the organisation. However, firms must try and evade the limitations of these tools so as to formulate the best strategy.

Ethical Issues In Photojournalism Media Essay

Ethical Issues In Photojournalism Media Essay Photojournalism is an easily neglected aspect of journalism. It is a particular form of journalism, which includes the gathering, editing, and presenting of news material for publication, in order to tell a news story. We have to ask ourselves, what does a news photograph indicate to its audience and how is it interpreted by the news audience? It was once stated by Hall (1981) that photographs are often seen as literal visual-transcriptions of the real world. Although, it can be argued that photographs can reveal the journalists bias and are sometimes not always seen to be ideologically neutral. However, this does not mean that photographs, are additionally mediated compared to other components of news discourse. News photography can raise certain ethical issues, such as taste and decency, intrusion, etc. According to Bersak (2006) With great power comes great responsibility. Responsible photo journalism means adherence to a standard of ethics. Additionaly to this, photographs are said to have close links to claims of objectivity, which I will later go onto examine in more detail. I am going to study how World Press journalists, best strike a balance between good taste and the need to convey the realities of violent conflict and the ethical issues within this. I have taken the photographs from the first, second and third place of World Press Photo gallery for the year 2010, in the category of general news. I thought that taking the photographs from this website was appropriate as they focus on delivering a narrative to the viewer. The company is also worldwide and captures pictures from all over the world, which I think is interesting as this broadens the possibility of narrative. I focused on the year 2010, as this obviously contains the most up to date photographs of violent conflict. The first photograph I have chosen to look at was awarded 1st prize singles award by Kent Klich, Sweden. The photo is taken from the Gaza photo album and shows light entering a hole in the roof of a room. The blurb next to the photo explains that the hole was caused by a tank shell in Tuffah, northern Gaza. The family that lived in the house fled during operation Cast Lead, the Israeli attack on Gaza that began at the end of December 2008. Mohammed Shuhada Ali Ahmed, 39, had gone back to fetch clothes for his children and was killed when the shell struck. The second photograph I have chosen was awarded 2nd prize singles award and was by Carlos Villalon, Chile, Redux pictures. The photo features a youth lying dead in a pool of his own blood. The blurb next to the photo explains how it was taken in Madellin, Colombia on 27th September 2009. President Alvaro Uribe has moved successfully against drug cartels in recent years, but as international traffickers left Medellin, their place has been taken by gangs fighting for control of the local drug trade. Violent deaths in the city doubled in 2009, often related to clashes between drug gangs, but sometimes involving innocent bystanders. The third photograph I have chosen was awarded 3rd prize singles award by Rino Castelnuovo, Israel, for the New York Times. The photo features a Jewish man throwing wine at a Palestinian woman. The blurb next to the photo explains how the attack was before a Purim parade in the West bank city of Hebron on 10th March 2009. Purim is an annual Jewish festival with celebrations that include feasting and drinking. Hebron is divided into two zones. In one, under Israeli security control, several hundred Jewish residents live among tens of thousands of Palestinians. Tension between the communities is expressed in acts of harassment and provocation from both sides. All three of the photographs briefly discussed above have been published whether it in a book or a newspaper, for the public eye to consume. The pictures convey an urgent global issue such as violent conflict, which is a true reflection of the world we live in today for some. It would be safe to suggest that the photos discussed, use modern photography, in a very powerful way to portray three different narratives. All of these photographs are used by their publications as a shock tactic, to make the public aware of the realities of violent conflict, whether the photos hold good taste or bad. A main concern is, although, the photographs are the realities of violent conflict for some, the photographs do raise huge ethical issues.This is due to the dissemination of controversial images, and along with this comes many unanswered questions. According to Franklin (2005) When news reporting, it is a journalists professional obligation to be ethical. Meaning basically it is a journalists own commitment to be ethical. Most journalists in Britain today are ethical STUDY 88888 Journalists follow ethical guidelines due to a number of reasons such as to cover themselves ethically, in order to avoid being sued by an organisation or person/s, not to cause damage to their reputation as journalist etc. In Britain, journalists generally tend to follow the National Union of Journalists ethical guidelines, and the first point on it states A journalist has a duty to maintain the highest professional and ethical standards. According to Bersak (2006) The ethical framework a photograph holds has evolved over time, influenced by such things as community values and it is continually developing today. Although, we do have to take into account that not all countries follow this guideline and they can vary. An example of where the journalist may not have been ethical is in the second photograph, of the youth lying dead. Is this right or wrong to show this picture, just to try and accomplish a sensational news story, and thus boosting the circulation of sales of the publication? We have to take into consideration that this youth is a son to someone, how would they feel about this photo? The fact that is has been widely published by Redux pictures (an independent commercial and editorial photo agency, used by publications) would his family have wanted that? Would the youths family have allowed the photograph to be published, to convey to the world the realities of violent conflict? Can World Press Photo justify this journalist taking this photograph? Is it in the public interest to show this photo, or could it be subjected to invasion of privacy? According to Franklin (2005) public interest is the need for information to be published to benefit society. The youth is dead, should he not be allowed privacy at this time and die without being photographed, surely the need to convey the realities of violent conflict cannot be that great. Sometimes in photo journalism, ethical guidelines are broken to represent the true horror of a subject. However, the photograph could offend others and could be the subject of bad taste. It was said by Emery and Smythe (1995) Violence and tragedy are staples of journalism. If it bleeds, it leads, is a popular, unspoken sentiment in many newsrooms. The reason for this obvious incongruity is that a majority of viewers want to see violent pictures, but through gaps in the fingers in front of their face. In an overview of this, journalists should ensure that photographs that display gruesome images (like the photograph of the youth) are really vital, in order to inform the news reader. Journalists, frequently refer to the explanation for using such gruesome photographs as a way to inform the public of the risk, which in this case would be the realities of violent conflict. Personally, I think it is in the public interest to let the public know the realities of violent conflict, however, I do not think this photo is appropriate. If the parents gave Redux permission to go ahead and publish it, I think I would be more accepting of the photo. I think the fact, he is only a youth as well has a part to play, it highlights the fact that he was more vulnerable and thus, maybe why he was attacked. Whose interest is it in to see this poor youth dead and what benefit does this bring to the public, no ones. I think there are other photographs that could have been used to convey the realities of violent conflict, which could have the same affect on the news reader. I do not believe the journalist has tried his/her best to strike a balance between good taste and the need to convey the realities of violent conflict at all. Another interesting point to make is that, although, the photographs convey the realities of violent conflict for some, the photographs hold no objectivity. This is a recurring issue that is often questioned in todays society, should the journalist hold neutrality? Quill (1996) who supports this view states I believe that the journalist should have objectivity, when reporting, they should give all sides a fair hearing. An example, whereby the photograph holds no objectivity, is the third photograph of the Jewish man throwing wine over the Palestinian women, as this is not showing a neutral point of view at all, and in fact conveys that the Jews were the ones in the wrong, the aggressors in this violent conflict, which may/may not have been the case. According to Emery and Smythe (1995) Media critics and viewers question the use of gruesome images and visual messages that perpetuate negative stereotypes of individuals from various multicultural groups. Although, Vistens (1992) argues with this and states journalists do not take sides just pictures, supporting the view that the picture does not need objectivity as it shows the true realities of violent conflict. Reporting the realities of violent conflict encapsulates many journalistic dilemmas. For me this is the most shocking photo, I think it may be because I have never seen a photograph like this before where the man is abusing a woman by throwing wine over her. I do not know whether, it has more of an affect, as it is a man throwing it over a woman. I feel a lot of the time, I am desensitised to photographs of dead people, through seeing them so often in news coverage and this is maybe why I found this image more shocking. It was quoted by Lester (1999) The media have been criticized for showing so many gruesome images that the public has hardened toward violent injustices. The concept of journalistic objectivity is problematic, and has been described as one of journalisms thorniest dilemmas, from both a conceptual and practical point of view. It nevertheless remains at the forefront of societal debate about journalisms role and in journalists own legitimisation of their profession (taken from handout). Although a post modern approach to objectivity supports the view that it is impossible and/ or irrelevant in this day and age, to show objectivity when news reporting, whether it be in photography or writing. I think it is safe to say that the journalist, who took this picture, does give a best strike a balance between good taste and the need to convey the realities of violent conflict. As although, the picture is offensive to some, I do not think it can be subjected to bad taste. The picture does not make the audience look away in horror, as the picture does of the bloody youth. It shows the approach of some Jews, towards the Palestinians. It provokes the emotions of anger and sadness in the news reader and conveys the realities of violent conflict in a powerful way without being distasteful. We have to consider that, the majority of texts concerning ethics in photo journalism concentrate on the subject matter of what could be coined as the photographic reality. In other words, whether a certain picture accurately conveys the topic or whether it misleads the news reader viewer. A journalist is said to give a faithful and comprehensive depiction of the subject at hand in his/her work according to The National Press Photographers Association (NPPA Code of Ethics). However, we have to think about what happens when the journalist is not faithful and comprehensive as it were. The matter of the fact is a journalist can set up a staged news photo and s/he could change it in the darkroom if s/he sought to, in order to enhance the photos impact. New technological equipment is so advanced in society today, that it easily allows journalists to manipulate photographs (for this instance) to convey the realities of violent conflict, which would not be ethically correct. To illustrate this point, if we take photograph one, the picture features a hole in the middle of an empty room of someones house, with a massive hole in the roof. I would like to think this photo had not been altered. Although, it could be possible that the journalist took the photo of the room, without a hole present and added it later on for affect, and the news reader would be none the wiser. Lester (1999) agrees with this viewpoint and states A camera is only as truthful as the hands that guide it. The risk to manipulating photographs, is the public starts to doubt the truthfulness of the news photographs in general, and therefore this could cause the publics view of the journalist profession to suffer, as it has done before in the past. I do not think that the photograph has been manipulated to convey the realities of violent war and conflict. Nor do I think the photograph is distasteful, when viewing the photograph at first, it was actually quite unclear to what the photograph was meant to be conveying. I think that the photograph definitely has a shock tactic, as it shows a hole was caused by a Tank shell, which is incongruous to most of us, as news readers. I think the photograph conveys the realities of war and conflict, with striking a balance between good taste. Although, the photograph is shocking and could offend some, it like photograph three, does not make you look away in horror. This photo, especially does not make me question the ethics of whether the photo should have been published or not, maybe this is because no person is actually featured in the photograph. It was said by Bersak (2006) Each publication has a set of rules, sometimes written, sometimes unwritten, that governs what that publication co nsiders to be a truthful and faithful representation of images to the public. It can be argued, that the difference among ethics and taste is continually up for discussion, particularly, with regards to violence. It was once mentioned to me that, if you would not show the photo to a child then its suitability, taste and decency was too bad and the photo should not get published. There are many models that a journalist can follow, in order to decide whether their story should be published or not, such as Wards (2009) model, who believes there is four stages a journalist can follow for ethical reasoning. STUDY 8888888888 Despite the fact, that a number of us view violence as a matter of taste, others embrace this as ethics. Furthermore, photo journalism ethics may include the decision a journalist photographer makes. For instance, if we take photograph two of the youth lying there, should the journalist have put down his camera, in order to help the bloody youth, is this not intrusion on the youths life, is there really a need to convey the realities of violent conflict that badly? Secondly if a person requests the journalist not to take his/her photo or not to publish the photo, is it ethically correct to go ahead and take/publish the photograph regardless of what the person requested? For example, if we take photograph three of the Jewish man throwing wine over the lady, yes this is a perfect picture of conveying the realities of violence and conflict, that holds a balance between good taste and the need to show the effects, but is it fair to publish the photo say for instance if the Palestinian woman asked for it not to be? Again the journalist is being very intrusive to the Palestinian woman. All of these factors come very close between journalistic photography ethics and a photo journalists professionalism. I would hope that World Press photo has an ethical policy that, journalists have to adhere to.

adoption process Essay -- essays research papers

Adoption: The Process   Ã‚  Ã‚  Ã‚  Ã‚  Adoption is metamorphosing into a radical new process that is both sweeping the nation and changing it. But this process is not an easy one, there are many steps to go through. Through research it is made a lot easier. Adoption is a also a highly visible example of a social institution that has benefits from and been reshaped by both the Internet and the exponential growth of alternative lifestyles, from single to transracial to gay. It is accelerating our transformation into a more multicultural society; even as it helps redefine out understanding of â€Å"family.† The process includes three main steps including a type of adoption, the techniques for location a baby for adoption, arranging a successful adoption, the steps at the hospital, and lastly the legal issues in adoption.   Ã‚  Ã‚  Ã‚  Ã‚  There are many types of adoption in California, more then any other in the country. The reasonable amount of time it takes to adopt a child is about a year. â€Å"Independent adoption is an alternative to agency adoption and is the means by approximately 85 percent of all newborns are adopted in California. Since that is the most popular that is the type that I am going to concentrate. The reason that it is the most popular is because of four factors. The first is because the independent agency is flexible, secondly it allows the birth mother to personally meet and select adoptive parents, thirdly it allows the adoptive parents to quickly locate the birth mother rather Smith 2 then waiting several years for the agency to do it for them, and lastly the child can be placed in the home of the adoptive parents immediately after birth instead of waiting in a foster home. By law the birth mother must personally place the child with the adoptive parents. That does not mean she has to do it physically it just means she must personally select them. The birth mother is permitted to release her child into the adoptive parents custody as soon as the hospital discharges the baby, usually 2-3 days old. Generally when the child is six-eight months old the adoptive parents can go to court to permanently finalize the process. A new birth certificate is prepared after the adoption is granted by the court. Independent adoption fees and costs can vary dramatically. Most adoption attorneys charge between 3,000 to 4,000. The adop... ...Release is a form that needs to be filled out by the birth mother to release the child directly to the birth parents. The birth mother can also chose to chose a room on or off the maternity ward. The reason that one chooses off the maternity ward is because it is away from the parents who are bringing their baby home. When the baby is born the hospital usually lets the adoptive parents see the baby, visiting hours usually don’t apply. The birth mother is still the legal parent and so only she can authorize any medical procedures regarding the child during the hospitalization. Before the baby is discharged the hospital will examine the baby and authorize the child’s release. Do not worry if the mother has chosen a name for the child different from the one you have chosen. Your Petition for Adoption will state how you wish to change the child’s name, and a new birth certificate will be made by the court. Smith 5 Work Cited Hicks, Randall. Nuenez, Linda. Adopting in California, How to find a Child. WordSlinger Press. 1992. Melina, Lois Ruskai. Roszia, Sharon Kaplan. The Open Adoption Experience. HarperPerennial. 1993. Pertman, Adam. Adoption Nation. Basic Books. 2000.

Analysis of Shakespeares The Tempest - A Jungian Interpretation :: Shakespeare The Tempest

A Jungian Interpretation of the Tempest    Shakespeare’s Tempest lends itself to many different levels of meaning and interpretation. The play can be seen on a realistic plane as a tale of political power and social responsibility. It can be seen as allegory examining the growth of the human spirit. The Tempest investigates marriage, love, culture. It is symbolic of man’s rational higher instincts verses his animal natural tendencies. This is a play of repentance, power, revenge and fate that can also be seen as fantasy, dream, imagination, metaphor or magic. The Tempest should be allowed to represent many points of view, even those that the author was not consciously or unconsciously aware when he wrote it. One outlook does not invalidate the others. I propose to illustrate The Tempest as a play about what is occurring in the protagonist’s mind. To be more specific, it is the growth, maturing and individuation of Prospero. Shakespeare, in a sense of which he could not be conscious, was anticipating Freud and Jung. His servants, Ariel and Caliban, are the agents of synchronicity. By synchronicity, I mean meaningful coincidence; an acausal principle relating inner mind to the external world; a vehicle whereby the ego, if it is open, can glimpse the Self. In Jung’s terms, it is strongest when an emotional attachment exists and when there is an element of risk or death. When the subject is ready to learn, the unconscious mind can affect physical reality. By individuation, I mean, "becoming a single homogenous being †¦. Bec oming one’s own self †¦. Coming into selfhood." 1 To begin showing how this process takes place in Prospero, I would like to take issue with some traditional views of the character. Many critics see Prospero as completely in control of everything that takes place on his island. He is seen as all-knowing, having a perfect plan in place, often seen as calm, as good, as the main force of reason and logic and Man’s highest qualities. I do not dispute all of this. Prospero is an amazingly talented, wise, mature man in control of himself and his environment, but he is not perfect. This is a play showing growth and education in its characters, but most of all, the growth and education of Prospero himself. At the outset, he is a man in struggle, an embittered man, a vengeful tyrannical man; not God, unless it is the cruel anthropomorphic God of the early Old Testament. Analysis of Shakespeare's The Tempest - A Jungian Interpretation :: Shakespeare The Tempest A Jungian Interpretation of the Tempest    Shakespeare’s Tempest lends itself to many different levels of meaning and interpretation. The play can be seen on a realistic plane as a tale of political power and social responsibility. It can be seen as allegory examining the growth of the human spirit. The Tempest investigates marriage, love, culture. It is symbolic of man’s rational higher instincts verses his animal natural tendencies. This is a play of repentance, power, revenge and fate that can also be seen as fantasy, dream, imagination, metaphor or magic. The Tempest should be allowed to represent many points of view, even those that the author was not consciously or unconsciously aware when he wrote it. One outlook does not invalidate the others. I propose to illustrate The Tempest as a play about what is occurring in the protagonist’s mind. To be more specific, it is the growth, maturing and individuation of Prospero. Shakespeare, in a sense of which he could not be conscious, was anticipating Freud and Jung. His servants, Ariel and Caliban, are the agents of synchronicity. By synchronicity, I mean meaningful coincidence; an acausal principle relating inner mind to the external world; a vehicle whereby the ego, if it is open, can glimpse the Self. In Jung’s terms, it is strongest when an emotional attachment exists and when there is an element of risk or death. When the subject is ready to learn, the unconscious mind can affect physical reality. By individuation, I mean, "becoming a single homogenous being †¦. Bec oming one’s own self †¦. Coming into selfhood." 1 To begin showing how this process takes place in Prospero, I would like to take issue with some traditional views of the character. Many critics see Prospero as completely in control of everything that takes place on his island. He is seen as all-knowing, having a perfect plan in place, often seen as calm, as good, as the main force of reason and logic and Man’s highest qualities. I do not dispute all of this. Prospero is an amazingly talented, wise, mature man in control of himself and his environment, but he is not perfect. This is a play showing growth and education in its characters, but most of all, the growth and education of Prospero himself. At the outset, he is a man in struggle, an embittered man, a vengeful tyrannical man; not God, unless it is the cruel anthropomorphic God of the early Old Testament.

Work Experience Essay -- Papers

Work Experience Essay Work Experience, three weeks of pain and suffering, which turned me from a school boy into a grown man, was it for good or just an ordeal that never should have taken place? You decideà ¢Ã¢â€š ¬Ã‚ ¦ My torment began early Wednesday morning my daily schedule involved meeting my supervisor. This not only petrified me but also my work colleagues. For the supervisor was no mere man. He was a huge sack of revolting comments. He was a cold, harsh man who held no compassion for his workers and besides all that he absolutely loathed me. For reasons unknown to me, since day one, the supervisor had made me the subject of all his jokes, his multitude of insults always seem to fall upon me. Walking down the dark pathways, climbing the stairs till I reached the very top of the building, my heart seemed to drop an inch with every step. I dreaded the encounter but it was unavoidable. I turned the corner ready and willing to confront my fate. Instantly I noticed the first of many different strange occurrences. I entered the room and the whiff of cheap perfume hit my nostrils. The room was a small dark area but sparse inhuman furniture made it look larger. The room's personality matched that of its occupant. It was cold, grey, dull and uninviting. Speaking of the occupant he was sat in the middle of the room, in front of the desk. He was waiting for me to take my seat. I did just that. It wasn't long before the shrill voice the supervisor spoke in began to speak. I was expecting a lecture on my late arrival but I didn't receive that, instead I heard the supervisor utter words that I'd never believe a creature of his postu... ...ed, but I had not the strength to tell her so, she could enjoy my babbling at another time, unfortunately dear readers, you do not have the same luxury, but fear not I'm coming to the end of my tale. Despite my cynicism and pessimistic view of life I knew I had experienced the worst case tangle with the world of work but somehow no matter how off-putting it seemed, I was rather excited at the prospect of full time employment, which looms in front of me. Oh and if you think I was serious in this concluding paragraph, you obviously haven't listened to my work experience report properly and in that case I'll start from the beginningà ¢Ã¢â€š ¬Ã‚ ¦ Work Experience, three weeks of pain and suffering, which turned me from a school boy into a grown man, was it for good or just an ordeal that never should have taken place? You decideà ¢Ã¢â€š ¬Ã‚ ¦

Importance of the On The-Job Training

On-The-Job Training entails significant benefits that could give trainees invaluable assets for achieving gainful employment. The training provides students the opportunity to accurate sufficient knowledge and skills relevant to work habits necessary to become competitive in the labor market. The training also assists individuals in developing professionalism and interpersonal skills necessary for success in the workplace. The trainee would like to express her gratitude to the people who helped her for this training to be possible.She is thankful to the Lord for giving her the strength and good health to finish this training. Next, she wants to express her sincerest gratitude to her family for supporting her financially, emotionally and spiritually. She also would like to gratefully acknowledge the staff of Mindanao State University Procurement Office for giving her some knowledge about their work. And she would like to thank the professors of the Mindanao State University for conduc ting this kind of program that help the students experienced things in the real world.Lastly, she would like to acknowledge her OJT Coordinator, Mr. Ramon V. Descallar for the support that he gave to his trainee.ACKNOWLEDGEMENTFor the successful completion of this report, the student-trainee would like to acknowledge and extend their heartfelt and sincere appreciation to all who helped and have unselfishly shared their precious time, talent, resources and support inspired them and made this endeavor come into reality. Introduction OJT or on-the Job-Training is a form of training taking place in a normal working situation.Training refers to the acquisition of knowledge, skills and competencies as a result of the teaching of vocational or practical skills and knowledge that relate to specific useful competencies, also training has specific goal of improving one’s capability, capacity and performance of a person. Internship or on the job training is one way by which students are given an opportunity to apply the theories and computations that have learned from school.It also helps students to obtain applicable knowledge and skills by performing in actual work setting. Everybody knows that OJT are part of a college curriculum that aims to train and orient students about the work and their future career. OJT is very important not only to teach students their chosen career but to show students the reality about working. of supervision also teaches them how to share what they know and be receptive to questions.

Codes of Ethics Comparative Chart Essay

mplete the following tables to compare several organizations and their guidelines about their responsibilities to their clients, their responsibilities to service providers, their attitudes concerning the duty to warn and the duty to protect, and cultural considerations. Responsibility to Client Organization Responsibility to client National Organization of Human Services (NOHS) Human service professionals respect the integrity and welfare of the client at all times. Each client is treated with respect, acceptance and dignity. American Association for Marriage and Family Therapy (AAMFT) Marriage and family therapists advance the welfare of families and individuals. They respect the rights of those persons seeking their assistance, and make reasonable efforts to ensure that their services are used appropriately. National Association of Social Workers (NASW) Social workers’ primary goal is to help people in need and to address social problems. American Psychological Association (APA) They provide only those services and use only those techniques for which they are qualified by education, training, or experience. American Counseling Association (ACA) The primary responsibility of counselors is to respect the dignity and promote the welfare of clients. Responsibility to Provider Organization Responsibility to provider National Organization of Human Services (NOHS) When a conflict arises between fulfilling the responsibility to the employer and the responsibility to the client, human service professionals advise both of the conflict and work conjointly with all involved to manage the conflict. American Association for Marriage and Family Therapy (AAMFT) Marriage and family therapists respect the rights and responsibilities of professional colleagues and participate in activities that advance the goals of the profession. National Association of Social Workers (NASW) Social workers should provide services and represent themselves as competent only within the boundaries of their education, training, license, certification, consultation received, supervised experience, or other relevant professional experience. American Psychological Association (APA) Psychologists uphold professional standards of conduct, clarify their professional roles and obligations, accept appropriate responsibility for their behavior, and adapt their methods to the needs of different populations American Counseling Association (ACA) Counselors accept employment only for positions for which they are qualified given their education, training, supervised experience, state and national professional credentials, and appropriate professional experience. Counselors hire for professional counseling positions only individuals who are qualified and competent for those positions. Attitudes Concerning the Duty to Warn and the Duty to Protect Organization Attitudes concerning the duty to warn and the duty to protect National Organization of Human Services (NOHS) If it is suspected that danger or harm may occur to the client or to others as a result of a client’s behavior, the human service professional acts in an appropriate and professional manner to protect the safety of those individuals. This may involve seeking consultation, supervision, and/or breaking the confidentiality of the relationship. American Association for Marriage and Family Therapy (AAMFT) Marriage and family therapists comply with applicable laws regarding the reporting of alleged unethical conduct. National Association of Social Workers (NASW) Social workers should have the best interest if their client at all times, and should report any alleged abuse or unethical behavior for the safety of the client. American Psychological Association (APA) Psychologists take reasonable steps to avoid harming their patients or clients, research participants, students, and others with whom they work, and to minimize harm where it is foreseeable and unavoidable American Counseling Association (ACA) Counselors act to avoid harming their clients, trainees, and research participants and to minimize or to remedy unavoidable or unanticipated harm. Cultural Considerations Organization Cultural considerations National Organization of Human Services (NOHS) Human service professionals are knowledgeable about the cultures and communities within which they practice. They are aware of multiculturalism in society and its impact on the community as well as individuals within the community. They respect individuals and groups, their cultures and beliefs. American Association for Marriage and Family Therapy (AAMFT) Marriage and family therapists provide professional assistance to persons without  discrimination on the basis of race, age, ethnicity, socioeconomic status, disability, gender, health status, religion, national origin, sexual orientation, gender identity or relationship status. National Association of Social Workers (NASW) Social workers should obtain education about and seek to understand the nature of social diversity and oppression with respect to race, ethnicity, national origin, color, sex, sexual orientation, gender identity or expression, age, marital status, political belief, religion, immigration status, and mental or physical disability. American Psychological Association (APA) Psychologists are aware of cultural, individual, and role differences, including those due to age, gender, race, ethnicity, national origin, religion, sexual orientation, disability, language, and socioeconomic status. Psychologists try to eliminate the effect on their work of biases based on those factors, and they do not knowingly participate in or condone unfair discriminatory practices. American Counseling Association (ACA) Counselor educators actively infuse multicultural/diversity competency in their training and supervision practices. They actively train students to gain awareness, knowledge, and skills in the competencies of multicultural practice.

Tinker V. Des Moines

Tinker v. Des Moines Independent Community School Dist. 393 U. S. 503, 89 S. Ct. 733, 21 L. Ed. 2d. 731 (1969). NATURE OF CASE: Petitioners, three public school pupils, in Des Moines, Iowa were suspended from school for violating a school board (respondents) policy of banning the wearing of armbands. The armbands represented the protest of Government policy in Vietnam. The District Court dismissed the complaint. On appeal, the Eight Circuit Court was equally divided, therefore affirmed the decision of the District Court.Writ of certiorari was granted and reversed and remanded the decision of the Eight Circuit Court. CONSISE RULE OF LAW: Student speech may be regulated when such speech would materially and substantially interfere with the discipline and operation of a school. FACTS: The petitioners decided to wear black armbands to protest the Government policy in Vietnam. The petitioner’s decision to wear black armbands violated a school board policy, which lead to the petitio ner’s suspension from school.The petitioners did not return to school until after the anti-war protest period ended. ISSUE: 1) Does prohibiting public school students against wearing armbands, as a form of symbolic speech, violate the First Amendment of Freedom of Speech? HOLDING AND RATIONALE: 1) Yes, the U. S. Supreme Court found the student’s conduct of symbolic speech is within the protection of the First Amendment of Freedom of Speech. The U.S Supreme court found by wearing armbands the petitioners did not cause any interruption in the classroom and did not impose on the rights of others. The petitioners wore the armbands to express their views on the anti-war protest in Vietnam. The petitioners protested in a quiet and passive manner. The court found the respondents failed to prove that the wearing of armbands substantially interfered with appropriate school discipline. Therefore, the court reversed and remanded the decision of the Eight Circuit Court of Appeals.

Research Report Example

1. 0 Introduction 1. 1. Background of Research Nowadays, we can consider written form of message is the most effective as written communication will not change and the message to be delivered will always be consistent with no reduction or addition information in the message when compared to the messages conveyed through speech from one person to another. It is no wonder most important data is stored in written form. According to Knowles in the book of Patterns of Spoken English: An Introduction to English Phonetics, written language has the advantage that it is permanent so that it can be studied conveniently and at leisure, but spoken language is more elusive. In other words, written language looks like an imperfect version of spoken language. Since written communication is the most widely used to convey important messages, does the spelling errors in written communication will affect the message to be delivered? Nowadays, brief messages but important are often delivered in written form. For example, if a company wants to introduce their new products to the market, the company would choose to make use of sign board and written communication. The question now, if the sign board has spelling errors, does it have an impact on the message to be delivered and thus affect the sale of their products? There are many factors that cause English spelling errors in the sign boards. One of the factor is the mother tongue. In Malaysia, people come from a various races and ethnicities. Therefore, we are also have different native languages. The Malays with their Malay language, Chinese with their mandarin and many more. Since English is a second or third language in our lives, we often to misspell the word in English. In addition, a person who produces these signs are not concerned about spelling in their advertising. Sometimes the person responsible for making the sign board that using English language also does not have a good command of English. From the problem that we face, how one can prevent this problem? Among the solutions that can be taken is to use software or a spell checker before making billboards that use English. In addition, these signs should be going through the process of inspection or proof read the words. For someone that want to make their own sign board for the purpose of their small business, they can carefully and slowly read their writing out loud. Often your ear will hear what your eye did not see. Read your writing, sentence by sentence, from the last sentence to the first sentence. This technique interrupts the logical flow of the prose and neutralizes any impression of correctness arising from your knowledge of what you meant to say. Also, one can use their dictionary to check any words of which they are unsure, and to check for the spelling. This is a brief overview of the research that we want to conduct. Every point will be discussed further in more details and with an analysis. 1. 2. Statement of Problem The purpose of this research is to study the importance of spelling in advertisement. First of all, why spelling is so important when we want to convey a message in the form of written communication? Spelling is important because it aids in reading. It helps cement the connection that is shared between sounds and letters. Delivering very important information, for example information about the security at construction sites, but there is spelling errors in the signs. That would be a dangerous thing for anyone who cannot receive the message. In addition, if there are spelling errors in signs that seeks to promote a business, it will affect their business. Bad spelling gives others a bad impression about you or about your business. No matter what you say, if the spelling is poor, the reader will notice this before anything else. Punctuation errors often go unnoticed, but everyone notices spelling errors. Then, if the tourist that use English as their mother tongue read the sign board that have a spelling error, it will give a bad impression to our country. Then what will happen if the spelling errors are found in the sign board that is from a prestigious university. For example a parking sign board in a Cambridge University. The sign boards misspell the words ‘college’ to ‘collage’. This is a not a serious spelling errors, but it affect the reputation of the academic institution itself. 1. 3. Objectives of study i. To investigate the factors of spelling errors in advertisement. ii. To discover the impact of spelling errors in advertisement. iii. To find the most effective solution to avoid spelling errors. Research Questions i. Do spelling errors in advertisement prevent the message from being conveyed? ii. What are the factors that lead to spelling errors in advertising sign board? ii. What is the impact of spelling errors to the readers? iv. Which sectors are usually having spelling errors in their ad signs? (business or informative) v. Which sectors of the advertising sign board that have spelling errors are most affected? vi. How is the best way to avoid spelling errors in advertising signs? 1. 4 Significance of the study Sometimes, the wrong usage of language will cause different meaning for something. Somehow, nowadays, people are influenced by the foreign language, mother-tongue language, broken language, and other that cause the misuse of advertisement. Advertisements language usage is important because it is going to be a tool to remind or inform the others about certain information. A wrong use of language in advertisement sign board will cause troublesome to the reader or user in terms of understanding. 1. 5 Limitations of study The main scope of the study will be the student of UTHM. We choosing 20 respondents for engineering field and 20 respondents form Non-engineering filed. Initially, we will set the hotspot place like library, food court, bus stop, and etcetera. We are going to use questionnaire to collect data. The main constraint will be how to approach the students for them to spend time answering our questionnaire. Meanwhile, we also face problem of time management for going to the hotspot places in UTHM. Besides that is also having limitation of getting the field of study cause we need find 20 respondents for engineering field and 20 respondents form Non-engineering filed to fulfills the task. 1. 6 Definition of terms The main concept of our research is to identify the suitability of the usage of language in advertisement or sign board. This concept has been proposed due to too many confusing, annoying, and funny word or arrangement in all over the world. Our research has been decided due to the important of the advertisement and sign board. This is because of the wrong use of language to express something will be different for the original meaning and very confusing. In our proposal, we are using some abbreviation. They are as follows: a. UTHM : University of Tun Hussein Onn Malaysia b. FKEE : The Faculty of Electrical and Electronics Engineering c. FSKTM: Faculty of Computer Science and Information Technology d. FPTPK: Faculty of Technology Management and Business 2. 0 Literature Review Spelling skill is a very important tool especially in conjunction with writing. As Croft (1993) states â€Å"the only possible justification for learning to spell is that accurate spelling is necessary for effective writing. † A misspelled word will quickly take the mind of the reader away from the meaning of the message. Spelling is necessary for good communication too. Kyte (2001) explored the causes of common spelling errors. These included carelessness, mispronunciation, phonrtic errors, homonym confusion and handwriting errors. Because of the citizen of our country, there are many dialect. The Pronunciation of a given word may vary widely while the spelling is the same. Mother tongue interference is cause of spelling error. Wilkins observes â€Å"When learning a foreign language an individual already knows his mother tongue, and it is this which he attempts to transfer. The transfer may prove to be justified because the structure of the two languages is similar – in that case we get ‘positive transfer' or ‘facilitation' – or it may prove unjustified because the structure of the two languages are different – in that case we get ‘negative transfer' – or ‘interference'. (Wilkins, 1999) â€Å"English spelling has traditionally been difficult for those who teach it as well as those who must learn it† (Johnston, 2000). Lack of simple one-to-one letter/sound correspondences in words and apparent exceptions to spelling rules contribute to spelling errors. â€Å"Due to the complexity of the task, it cannot be assumed that students will absorb good spelling practices without explicit instruction† (Gentry, 2001). The spelling of words in the English language is difficult for even the most adept students. In addition, students must be able to see an advantage to learning Standard English in order to develop a desire to spell correctly. â€Å"Though spelling may be difficult, it need not be dull. It is, indeed, by no means the least interesting element in the structure of our rich, living, and complex language† (Vallins as cited in Johnstone, 2001). â€Å"Spelling errors provide a visual representation for students, processing of linguistic information as well as their knowledge of English orthography †. (Henry, 2003) Chiang T. H. (1981) and Chiang P. J. (1993) explore the errors in Chinese college and senior high school student English compositions. They points out three prominent features in the error of vowel substitution: â€Å"first, errors often occurs in non-stressed syllables; second, the substitute letter(s) and the target letter(s) are often pronounced the same or similarly; last, a target letter may be replaced by its phonetic symbol†. They explores the errors through the data from a vocabulary translation test. In this test, students are asked to translate Chinese words into English equivalents. They find five types of spelling errors: (1) substitution (one or more letters are substituted with others, e. g. rabbit/ ribbit, present/prasent), (2) omission (one or more letters are missing from the target words, e. g. bigger/biger, August/Augst), (3) transposition (one or more letters are misplaced, e. g. minute/miunte, first/frist), (4) addition (extra letter is added to the target word, e. g. October/Octorber, pencil/pencial, bench/beanch), and (5) combination of the above. One of the most applicable solution to avoid spelling error in advertisement is proofreading. Proofreading is a highly complex process, it is a process of inspection. It involves more than just reading text. In proofreading, the reader must be trained to look consciously at what he would normally need to ignore–features of the code itself† (Shaughnessy, 2003). Proofreading involves looking closely at orthographic structures in words and using morphological information to check their correct usage. This is a highly developed skill. The purpose of this literature review is to study the causes of spelling errors, not solely at the advertisement area but also spelling errors in writing documents and so forth. Within this review, I argue that spelling is important to the development of written language skills. This has implications for academic performance in curriculum areas that rely on written language for assessment purposes. Students who have poor spelling skills often limit the quantity and quality of their written language in an effort to minimise errors. â€Å"Because of this, they may judge themselves, and be judged by others to be less capable than they really are, in the area of language expression† (Moseley, 1993). 3. 0 Methodology 3. 1 Sample The report is aimed at student of engineering student and non-engineering student (undergraduate) who study in UITHM. We have completed the data collection through questionnaire distributed to UTHM students, mainly divided to two groups. First group is engineering students (FKEE, FKMP, FKAAS) and the other is non engineering students (FTMM, FPTPK, FSSM). We have collected 40 samples of respond from this two groups, each 20 respectively. 3. 2 Data Collection We have gathered the data needed by employing observation. Observation is done to monitor the errors of spelling in advertisement in the closest area. It is also conducted to have wider understanding on â€Å"what’s going on† from taught material point of view. The observation done several times before finally we found an imprecise answer to what we were seeking for. That were the factors and the impact of spelling errors in advertisement. Participant observation is regarded in the best position to collect data about the observable features of the most effective solution to avoid spelling errors. The students will be investigated during the gap time between classes. It will be carried on in the hotspot area around UTHM. 3. 3 Data analysis As the result of the observation, the first method, the data would be analyzed by firstly comparing the data collected from each student. It have been done with the focus of evaluation of the material given in its role to evaluate what the effect of spelling error in advertisement . Then it would be classified into several categories which are constructed into more systematic arrangement of each After that, as the result of the each answer calculation, the researcher will transform it to percentage. The data will be shared in the form of tables and graps. 3. 4 Instrument The instruments refer to the method used in testing our hypothesis or answering our researched question. The instrument that we used is a survey in the form of questionnaire. We created the questionnaire based on our statement of problem and hypothesis. Then we gave the questionnaire to the students and ask them to answer. After that, we collected our questionnaire and analyzed our data. From the questionnaire, we had different opinion from respondents. Besides that, we also searched internet to get more information about this task . 3. 5 Research Procedure SELECT THE BEST TOPIC BRAINSTORM FOR TOPIC FORM A GROUP SUBMISSION OF REPORT ANALYZE THE DATA COLLECT THE QUESTIONNAIRE FORM QUESTIONNAIRE RESEARCH DISTRIBUTE THE QUESTIONNAIRE Firstly, we are divided into several groups by our own choice. Secondly, we have conducted the first meeting for brainstorming ideas to find the right topic. Only after several meeting, we found the most suitable topic which is â€Å"Spelling errors in advertisement†. Thirdly, we started the research by finding more information about our topic from the internet. To assist our data findings, we have made some questionnaires that are next distributed to the respective samples. Next, we have collected the data in the questionnaires and divided them into several specialized groups to make it clearer for analysing. 4. 0 Data Analysis The bar graph states the number of respondents answering the questionnaires distributed according to gender and section of study which are non-engineering and engineering students. Among the non-engineering students, the female students are the major respondents and same goes to the engineering students. The bar graph compares the number of respondents who have and have not seen or read billboards or signage with spelling errors on it. It seems that most of the respondents from engineering courses have seen some. While only six respondents from the non-engineering course stated that they have never seen it in live. Factors of spelling errors in advertisement according to the students’ point of view. Factors| Engineering| Non-engineering| Influenced by mother-tongue language. | 10| 10| No careful consideration on advertising messages that they want. | 11| 13| The person making billboards or signage sometimes is not expert in English. | 8| 7| Others| 2| 2| Discussion This statement or question was introduced to collect the point of view of students about the factors of spelling error in advertisement. Our respondent consisted of two groups of students, which is from engineering field and non-engineering field. Respondent can choose one or more factors in the question or choose others if they consider the spelling error of advertisement is caused by other factors. According to the data distribution, the main factor of spelling error in advertisement is caused by no careful consideration on advertising messages that they want. This recorded a highest percentage of 35. 48 in engineering students and 40. 63% in non-engineering students. On the other hand, both 10 votes from two different fields of students that suggested the spelling error in advertisement was influenced by mother tongue language. The data recorded a total of 31 votes from engineering students and 32 votes from non-engineering students respectively. This is an important factor that leads to the spelling error because the respondent is from multi-racial and have their own mother tongue language. Next, the person making billboards or signage sometimes is not expert in English also stands a high percentage. 25. 81% engineering students and 21. 88% non-engineering students support this factor of causing spelling error. Last but not least, both 2 votes from two field of students on others factor that caused this phenomenon to happen. In conclusion, there are many factors that caused this phenomenon to arise and we cannot conclude solely single factor that lead to this problem. The data collected also shown a quite equal percentage from each factor and this has proven the spelling error is caused by several factors. Table 4: Sector of (profitable or non – profitable) that are often has spelling error in their advertisement. Students| Sector of advertisement| | Non – profitable (informative)| Profitable (business)| Engineering| 13| 7| Non – engineering| 16| 4| The bar chart shows the sector of advertisement(profitable or non-profitable) that often has spelling error in their advertisement. 80% of Engineering student show it is from non-profitable sector while 20% show it is from profitable sector. For non-engineering students, 65% show it is from non-profitable sector while 35% show it is from profitable sector. The result from engineering and non-engineering students almost same for question which sector of (profitable or non – profitable) that are often has spelling error in their advertisement. They agreed that profitable sector are often has spelling error in their advertisement. Table 5: Understanding Level of The Students On Advertisement Containing Spelling Errors. Students| Understanding Level of The Students On Advertisement Containing Spelling Errors. | | Yes| No | Engineering| 19| 1| Non – engineering| 15| 5| The bar chart shows the understanding level of the students on advertisement containing spelling errors. 95% of Engineering student stated that they understand the real message that the ads even if the advertisement has spelling error while 5% stated that they do not understand the ads . For non-engineering students, 75% of non-Engineering student stated that they understand the real message that the ads even if the advertisement has spelling error while 25% stated that they do not understand the ads. The result from engineering and non-engineering student almost same for understanding level of the students on advertisement containing spelling errors. They agreed that they still can understand the real message that the ads even if the advertisement has spelling error. Table 6: Sector of advertisement (profitable or non – profitable) that most affected by spelling error in the advertising. 1-no influence 2-partially influence 3-strongly influence) Students| Level of Influence| | Non-profitable (informative) advertisement| Profitable (business) advertisement| | 1| 2| 3| 1| 2| 3| Engineering| 6| 8| 7| 7| 4| 10| Non – engineering| 4| 1| 9| 9| 5| 12| Discussion From the data, we found that most of our respondent said that profitable (business) advertisement are most affected by the spelling error in their advertising. This represents 62. 37% of our entire respondent vote. From this 62. 37%, 44. 83% are represented by the non- engineering student’s respondent. While the rest are from the engineering student’s respondent. From 62. 37% that said profitable (business) advertisement are most affected by the spelling error, 37. 93% of them put level 3 which level 3 is represent strongly influence. Only 44. 83% of our respondents said that non-profitable (informative) advertisement are most affected by the spelling error. The difference is almost 20%. From the analysis made, we can assume that most respondents said that profitable (business) advertisement are the most affected by spelling errors in their advertising because it involves the profitability of the business. Compares to non-profitable (informative) advertisement, even the message cannot be conveyed successfully it will not cause loss in investment like business. Students’ Opinion About The Effect Of Spelling Error In Advertisement To The Business. As we observe the figure above, we can know the students opinion about the effect of spelling error in advertisement to the business. If we look it more detail and deeply, he percentage of students who agree with the statement above is nearly same which is about 37. 5% -42. 5% which is from the engineering and non-engineering students. Other than that, the number of students who are not agree with the statement is a small amount only which is only 20% which is from the engineering and non-engineering students. Besides that, the students who agree with the statement by saying yes for the respective question is actually they might do not understand the message or not confident with the advertisement where it happens in the daily life in the aspect of business world whereas, the number the students who aren’t agree with the statement by saying no is trying to mean that the advertisement is not affected, they still can understand the message. Besides, they are trying to mean that the spelling error is easy to fixed and recognize and lastly they can be presented as a creative thinker. What do you think is the most suitable applicable solution to avoid spelling error in advertisement? * Use software, spell checker to check your word * Proof read before advertise (go through possess of inspection) * Native speaker (fluent in English) who guides to prevent bad translation Figure 8 Table 8 Students| Software checking| Undergo process of inspection| Native speaker| Other| Engineering Students| | 8| 12| 0| 0| Non-Engineering Students| 9| 7| 3| 1| Total| 17| 19| 3| 1| Discussion: The data obtain by questionnaire method. 20 respondents for engineering student and 20 respondents for Non-engineering student. From the table, we can see clearly that the â€Å"proof read before advertise â€Å"having the highest rate of choice that is 19 out of 40 respondents. After that follows by â€Å"use software, spell checker to check your word† with 17 respondents choice. Then is the native speaker with only 3 respondent’s choice. They a respondent give respond other which state that â€Å"check carefully first†. According to the analysis, we can make hypothesis that engineering student do not face problem of native speaker. Besides that, we also can predict that undergo process of inspection is more effective way to solve the problem. 5. 0 Conclusion In a nutshell, the research of this project had been done perfectly and we able to achieve all the objectives of the study. First of all, we would like to explain the main objective of the study which is to investigate the factors of spelling errors in advertisement. In this view of opinion, we can observe the research from the questionnaires which given to the engineering and non-engineering students for the purpose of this study which is the factors of spelling error in an advertisement wise. Secondly, we move to the next step of this study which is to discover the impact of spelling errors in an advertisement. By referring to this statement, we can say that the impacts are wrong information will be delivers to the readers and could create some confusion among the messages and fail to attract attention from the readers. Thirdly, adding with the next objective of this study which is to find the most effective solution to avoid spelling errors. If we look deeply and open our eyes and mind frankly, we can get to the meaning of tis statement which can be said this is another alternative method to deliver certain message to the readers correctly and accordingly, besides that can be said that by doing or creating some effective method to avoid such mistakes is to reduce the popularity of people getting confuse of some advertisement. Finally, I would like to combine this and try to compare in our daily life things, there are advantages and disadvantages whenever and whatever we do in our life time journey. Thus, what I’m is trying to is we as a educated community should concern and aware about this problem and prevent this thing to stay on and destroy our future generation’s language and their capability in the reading and grammar usage wise . We should do and react towards this problem in a big group and not depending someone ,its like we are saving and do not want the proper grammar usage to be extinct fully. Suggestion There are many ways to overcome or prevent this type of problem to be continued or occurred in the publics or medias. One of the way is by checking the advertisement before it shows to the public and there should be an checking errors team such as Quality Control(QC) team in any company projects work, such as the flow of the pattern and stages of grammar checking. Besides that, if let say there is an error in the advertisement which already showed or advertise, immediately change it through in another alternative way which we can say as a back up way to overcome such problem. Lastly, we as a creative thinking person should able to understand the purpose of an advertisement and try ourselves to correct it if there is any error in an advertisement such as erased such error occurred advertisement and change it to the proper sentence. 6. 0 Reference Chapter 2. 0 UW-Madison Writing Centre. (2009) Writer’s Handbook http://writing. wisc. edu/Handbook/index. html. The University of Wisconsin-Madison. Retrieved 11 Dec, 2011 Seymour, P. (1997). Foundations of orthographic development. In C. A. Perfetti, L. Rieben, & M. Fayol (Eds. ), Learning to Spell. Research, theory and practice across languages (pp. 319-338). NJ: Lawrence Erlbaum Asociates. Sloboda, J. A. (1980). Visual imagery and individual differences in spelling. In U. Frith (Ed. ), Cognitive processes in spelling (pp. 231-250). London: Academic Press Inc. Ltd. Beck, I. L. (2006). Making sense of phonics: The hows and whys. New York: The Guilford Press. Bertucci, C. , Hook, P. , Macaruso, P. , & Bickley, C. (2003). Vowel perception and production in adolescents with reading disabilities. Annals of Dyslexia, 53, 174-197. Birsh, J. R. (Ed. ). (1999). Multisensory teaching of basic language skills. New York: Paul H. Brookes. Chapter 3. 0 McNeil, P. & Chapman, S. (2005) Research Methods. 3rd Ed. Routledge: Oxon Chapter 4. 0 Gillhooly, V. (2008) Business English-Charts, Graphs & Diagrams. Learnwell Oy Website: www. thelanguage. com. Retrieved 12 Dec, 2011 Caprette, D. (Aug 2007) Writing about Graphs. Rice University. Website: http://www. ruf. rice. edu/~bioslabs/tools/report/reportform. html. Retrieved 16 Dec,2011